Pay per click (PPC) is an online marketing model which is used to drive instant and targeted traffic to your website. PPC is also known as cost per click, it is the easiest way to get or generate direct target clients. In this model of internet advertising where you need to pay only when someone clicks on your ad and visit your website! Pay per Click advertising can generate traffic right away if done properly. The concept is pretty simple; spend enough, get top placement and potential customers will see you first. Pay per Click depends on a range of variables such as Budget Determination, Keyword Selection, Search Engine Selection, Bid Placement, Ad Creation and Campaign Review. In PPC, you will choose the keyword on which your site will appear and also you decide how much you are willing to pay for each click on the search engine. The more you are willing to pay per click, the higher your site will appear in searches.
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